Gary's Marketing Calendar
- Consulted to Owner and Marketing Director of $50M+ wine franchise to
grow revenue through multi-media advertising and promotion (TV, radio,
newspaper, direct mail, Google Adwords, social media, events)
- Wrote, directed and produced over 15 television commercials
(2011 Telly Award winner) and 20 online videos
- Managed production crew on set, determined casting/locations,
display setup, production schedule & editing
- Supervised the television media buying process across 5 cable systems
for four store locations
Positioning Strategy & Branding
- Developed Positioning Strategy (Gary's 360°) for logo redesign
and in-store consumer experience events
