Gabriel & Co
- Gabriel & Co is a NY-based fine jewelry company, founded in 1989
- The company's extensive line of jewelry encompasses both classic and fashion-forward designs
Primary Responsibilities & Accomplishments:
- Researched jewelry industry competitive landscape and defined Gabriel & Co's unique brand identity
- Leveraged the company's trademark persona-based customer segmentation and crafted a refreshed brand positioning statement
- The new tagline "Ignite Your Spirit" became the organizing theme for the 2022/2023 marketing initiatives
